About Us
Poddar Diamond Ltd.
Sparkles – Shining Since 1994
For over three decades, Sparkles has been a trusted name in fine diamond and gemstone jewellery. Renowned for its impeccable quality, exquisite craftsmanship, and timeless designs, Sparkles blends heritage with modernity to create jewellery that resonates with every generation.
From radiant diamonds to enchanting gemstones, every Sparkles piece is crafted to celebrate the individual—be it a young bride, a modern woman, or a grandmother with a taste for tradition. Our diverse collections suit every mood and moment—from everyday elegance to grand celebrations.
With over 50 shop-in-shop locations across India, Sparkles has become a household name. Today, we expand our legacy with our exclusive online store, catering to customers across the globe with seamless convenience and international delivery.
At the heart of Sparkles lies an in-house team of master artisans, dedicated to transforming handpicked stones into handcrafted masterpieces. With more than 1 Lac+ exquisite designs across 1000+ exclusive styles—including rings, earrings, pendants, bracelets, necklaces, Mangal sutras, nose pins collections—Sparkles offers something for every taste and occasion.
Each creation reflects our belief in ethical sourcing, refined craftsmanship, and thoughtful design. More than jewellery, our pieces are expressions of identity, conversation-starters, and future heirlooms—made to make you shine.
Our Legacy: A Journey That Sparkles
Founded in 1985, Poddar Diamond Ltd. began as a global player in the import, export, and manufacturing of cut and polished diamonds. Built on decades of expertise, tradition, and innovation, our journey from traders to trendsetters has been marked by excellence, trust, and an enduring passion for brilliance.
Today, Sparkles stands as one of the most respected names in the jewellery industry, known for quality, integrity, and an unmatched range of offerings. Our state-of-the-art manufacturing units, international standards, and customer-first approach continue to fuel our global reputation.
Our Strengths at a Glance
· Million+ Satisfied Customers
· 50+ Retail Touchpoints Nationwide
· 1 Lac+ Timeless Designs
· 1000+ Skilled Team Members
· 30,000 sq. ft. of Manufacturing Excellence
· Ethical, Transparent, and Trend-Driven
At Sparkles, we combine heritage craftsmanship with cutting-edge innovation, ensuring each piece is a perfect fusion of tradition and technology. Our vertically integrated model—from sourcing to design to retail—allows us to deliver exquisite jewellery at competitive prices.
The Sparkles Philosophy
Discoverers of Brilliance
Our gemologists travel the world to ethically source the finest diamonds. Each stone is carefully selected for its clarity, brilliance, and potential—ready to be transformed into something extraordinary.
Craftsmen of Precision
With state-of-the-art facilities and seasoned artisans, we cut and polish every diamond to perfection. Our focus on detail, quality, and proportion ensures every gem reaches its full potential.
Designers of Dreams
Our in-house designers blend modern sensibilities with timeless beauty. Whether inspired by heritage motifs or contemporary styles, each creation is a wearable work of art.
Masters of Innovation & Tradition
We honour ancient techniques while embracing the newest technologies—CAD/CAM, rapid prototyping, and more—to deliver unmatched finesse and finish in every piece.
Our Vision
To be India’s leading diamond jewellery brand and a global name synonymous with style, craftsmanship, and trust. With an ever-evolving product line, commitment to innovation, and deep respect for tradition, we aim to redefine fine jewellery—one sparkle at a time.
· Among India’s Top Jewellery Brands
· Presence in Over 50+ Locations
· Global Export Footprint
· CAD/CAM & In-house Design Studio
· 1000 Skilled Craftsmen
· 1 Lac++ Designs in Our Catalogue
Design Inspirations: Where Beauty Meets Meaning
Floral
Nature’s delicate forms inspire our floral designs—symbolic of growth, grace, and freshness. Feminine and poetic, these pieces bloom with charm.
Heritage
Echoing India’s royal history, our heritage pieces draw from palaces, textiles, temples, and time-honoured artistry.
Love
Timeless pieces that capture emotion—eternity rings, romantic solitaires, and dazzling danglers that say “I love you” without words.
Spirituality
Inspired by sacred icons and symbolism, our spiritual jewellery evokes connection, belief, and meaning.
Contemporary
Sleek, chic, and daring—our modern line speaks to the confident woman who embraces elegance with a contemporary twist.
Sparkles: More Than Jewellery
We are storytellers, artists, and curators of beauty. Every Sparkles piece is designed to make you feel confident, celebrated, and unforgettable.
Sparkles isn’t just jewellery—it’s a way to shine.