About Us

For over two decades, Sparkles has been one of the most trusted names in the world of fine diamonds and gemstone jewellery. We have made an indelible mark in the industry for our impeccable quality, exquisite craftsmanship, versatile design aesthetic, custom made finesse, variety of choice, classic designer pieces, seamless shopping experience and competitive price points. Serving generations of families, we leave no stone unturned. From the most precious diamonds to the most exquisite gemstones. Sparkles has something for everyone—from the young bride to be to the doting grandmother who appreciates classic style. We have something for every occasion—the simple to the extravagant, the luxurious to daily fashion wear. Sparkles is your one-stop-destination to all things beautiful, making you shine in inimitable style, wherever you go.

After catering to customers across the nation through our 200+ shop-in-shops, we introduce Sparkles Diamond Jewellery to the world with our exclusive online store, for both national and international customers. From handpicked to the handcrafted, from the timeless to the trendy, Sparkles continues its journey to enthrall its clients with diamond and gemstone masterpieces. Every Sparkles design is created by our in-house team of master craftsmen, dedicated to creating your future heirlooms and keepsakes. All showcase Sparkles’ unique design, craftsmanship and stunning diamonds and gemstones. At Sparkles, we understand the powerful language of fashionable and precious jewellery. Each piece we create is made to inspire a conversation. We see how a piece of jewellery helps a woman express herself, and create an identity. We help her not only make a statement, but an exclamation—giving her the jewels to dress the part for any kind of occasion. Our extensive range and varied collection boasts over 60,000 products in 40 exclusive styles. It includes everything from the classic to the modern in rings, earrings, pendants, necklaces, bracelets and birthstone jewellery amongst others. We ethically source our material directly from the suppliers to ensure only the finest quality jewellery is presented before you. And beyond the exquisite jewellery, the prices will add a sparkle to your smile.