About Us

Poddar Diamond Ltd.

Sparkles : Shining Since 1994

For over two decades, Sparkles has been one of the most trusted names in the world of fine diamonds and gemstone jewellery. We have made an indelible mark in the industry for our impeccable quality, exquisite craftsmanship, versatile design aesthetic, custom made finesse, variety of choice, classic designer pieces, seamless shopping experience and competitive price points.

Serving generations of families, we leave no stone unturned. From the most precious diamonds to the most exquisite gemstones. Sparkles has something for everyone—from the young bride to be to the doting grandmother who appreciates classic style.

We have something for every occasion—the simple to the extravagant, the luxurious to daily fashion wear. Sparkles is your one-stop-destination to all things beautiful, making you shine in inimitable style, wherever you go.

After catering to customers across the nation through our 200+ shop-in-shops, we introduce Sparkles Diamond Jewellery to the world with our exclusive online store, for both national and international customers.

From handpicked to the handcrafted, from the timeless to the trendy, Sparkles continues its journey to enthrall its clients with diamond and gemstone masterpieces. Every Sparkles design is created by our in-house team of master craftsmen, dedicated to creating your future heirlooms and keepsakes.

All showcase Sparkles’ unique design, craftsmanship and stunning diamonds and gemstones. At Sparkles, we understand the powerful language of fashionable and precious jewellery. Each piece we create is made to inspire a conversation. We see how a piece of jewellery helps a woman express herself, and create an identity.

We help her not only make a statement, but an exclamation—giving her the jewels to dress the part for any kind of occasion. Our extensive range and varied collection boasts over 60,000 products in 40 exclusive styles. It includes everything from the classic to the modern in rings, earrings, pendants, necklaces, bracelets and birthstone jewellery amongst others.

We ethically source our material directly from the suppliers to ensure only the finest quality jewellery is presented before you. And beyond the exquisite jewellery, the prices will add a sparkle to your smile.

The Story of Sparkles

After catering to customers across the nation through our 200+ shop-in-shops, we introduce Sparkles Diamond Jewellery to the world with our exclusive online store, for both national and international customers. From handpicked to the handcrafted, from the timeless to the trendy, Sparkles continues its journey to enthrall its clients with diamond and gemstone masterpieces.

Every Sparkles design is created by our in-house team of master craftsmen, dedicated to creating your future heirlooms and keepsakes. All showcase Sparkles’ unique design, craftsmanship and stunning diamonds and gemstones.

At Sparkles, we understand the powerful language of fashionable and precious jewellery. Each piece we create is made to inspire a conversation. We see how a piece of jewellery helps a woman express herself, and create an identity. We help her not only make a statement, but an exclamation—giving her the jewels to dress the part for any kind of occasion.

Our extensive range and varied collection boasts over 60,000 products in 40 exclusive styles. It includes everything from the classic to the modern in rings, earrings, pendants, necklaces, mangalsutras,bracelets and birthstone jewellery amongst others. We ethically source our material directly from the suppliers to ensure only the finest quality jewellery is presented before you. And beyond the exquisite jewellery, the prices will add a sparkle to your smile. Ultimately, we are… Connoisseurs of style, Creators of memories, Purveyors of trends, Preservers of tradition.

A Sparkling Legacy

Our beginning dates back to 1985, when we entered the world of jewellery as importers, exporters and manufacturers of cut and polished diamonds and diamond studded jewellery. Our craft has a heritage—and every piece of sparkle we have created or sourced has been special.

Our experience over the decades reflects our arsenal of skill and technique, that simply could not be learned. It has been acquired over the years of observation, dedication and innovation that balances with tradition.

We have always been committed to superiority in diamond manufacturing by following the best practices of trade, by meeting international standards of quality and service, and by providing the ultimate customer satisfaction. And over the years, this has gained us a reputation of being one of the best diamond trading houses in the industry, both in India and internationally.

Since day one, our tradition reflects a commitment to taking initiative in providing the best products at the most competitive prices, and perfecting an attitude of unparalleled service. This has resulted in us having one of the most widespread range of products and services. It has gained us a global repute of perfection in style and quality. And our legacy continues…

Our Strengths

We not only strive to provide the finest diamond and gemstone products, services and solutions, but we also endeavor to deliver an unforgettable experience with Sparkles. Ultimately, excellence in quality, an unrivalled expertise and unshakable credibility is what our foundation is made of. And built upon that foundation, our core strength lies in excellent capacity in the manufacturing and supply of jewellery. Our strengths highlight design, manufacturing, marketing, distribution, retailing and customer service. We are…

Discoverers Of Sparkling Wonders

Deep below the earth’s surface lies some of the finest gem-quality diamonds. A challenging discovery waiting to be unearthed. At Sparkles, our gemologists strive to uncover and source the finest wonders in the world. And once they have the rough diamond in their possession—the possibilities are endless. It can transform into a cascade of small gems or a single, optimally cut stone. Every Sparkles stone is responsibly mined and traceable to its source. We operate in the most ethically-sound manner, and deliver with each diamond.

Interpreters Of Perfection

With dexterity, precision and patience, our cutters and polishers exercise their skills to unlock the hidden sparkle of the world’s finest gemstones. The steadiest hands, the most flawless vision, the brightest expertise brings each stone to life. We procure rough diamonds from the biggest diamond suppliers in the world and process them to perfection at our state-of-the-art diamond processing units. Our jewellery manufacturing capabilities allow us to take these polished diamonds and deliver excellence with the most streamlined mine to market solutions.

Believers Of Timeless Design

Once we have the most fabulous polished diamonds at our disposal, we get the opportunity to create the most stunning designs and extraordinary jewellery. Jewellery for every taste, budget, occasion and style. While we follow trends and create them, we honour the exquisiteness of vintage and classic designs. We let the simplicity of the diamond shine through in every design, providing the perfect balance of proportion and style, making every masterpiece a timeless treasure.

Blenders Of Technique and Tradition

We use the most cutting edge technologies and techniques and merge them with traditions dating back centuries and skills that cannot simply be learned, but have to be mastered, to make every sparkle unique and beautiful. From necklaces cascading with a stunning scintillation to rings sparkling with a rare glory, we showcase jewellery that will be the ultimate expression of you, and your style. With over 25000 jewellery designs to select from, you’ll be left spoilt for choice.

Our Vision and Goals

Our endeavor is to be the one-stop-solution for all our customers in India and abroad. We strive to become the industry leader in the diamond jewellery segment. With craftsmanship and manufacturing as our key strengths, we believe we will evolve and grow with our customers.

1. Sparkles is one of the top 3 jewellery brands in India
2. Sparkles sells at over 250 locations across India
3. Sparkles owns and manages up to 30,000 sqft of state-of-the-art manufacturing facilities
4. Sparkles has a strong workforce of almost 2500 employees in polishing and jewellery manufacturing
5. Sparkles has up to date CAD/CAM facilities for a seamless introduction of new designs and superior finish
6. Sparkles has a design bank of over 25000 jewellery designs for our national and international customers to choose.

Sparkling Inspirations

We take into consideration the varied taste of all our customers and create market specific designs for Europe, UK, USA and our Asian audiences. We take inspiration from timeless classics and new, upcoming trends in the world of jewellery. Themes bring to life a melody of design and a plethora of choice for the diverse tastes of customers all around the world.

Floral

The beauty of nature and its prettiest creations is a big inspiration to jewellery design. The sense of freshness, beauty and fragrance invokes a feeling of warmth, brightness and charm. Our floral motif pieces showcase a sensuality every woman will love to embrace.

Heritage

Taking a cue from India’s glorious past, from its royal architecture to its famed textiles, from its world-renowned paintings and artistic history to its magnificent temples—every Sparkles treasure has a story to tell, and reflects age old detail of Indian craftsmanship.

Love

An emotion, a feeling, a devotion, an affection—love can be described in many ways. But never in the same way as diamonds. From infinity rings to dazzling danglers, Sparkles has an array of diamond masterpieces to express your love in the most exquisite form.

Spirituality

Drawing inspiration from idols of worship, sculptures of history and sacred pictures, Sparkles has a mélange of jewellery inspired by India’s ancient beliefs and rituals.

Contemporary

Eclectic style and modern design takes centre stage at Sparkles. With futuristic patterns and a design movement that celebrates freedom and new age trends, discover creativity at its finest, made for the modern woman who appreciates understated elegance and contemporary fashion.

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